Successfully Sell at a Craft Show: Products & Pricing

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Welcome back to round 2 of our series on selling your handmade goods at a craft show!

Tips on producing inventory and pricing product to have a successful craft show. The Sewing Loft

Today we’re going to talk about setting up the products you’re going to sell.

Tips for Selling at Craft Shows, Part 2: Products & Pricing


Step 1: Prepare your Inventory

It’s time to stock up! For any craft fair, the goal is to have enough inventory to fill your booth, and then some. How many items that is will depend on a lot of factors, including:

  • the size of your products (how much physical space each one takes up)
  • the size of your booth space

A good rule of thumb is to focus on making as much as you can (and as much as you can afford to make in terms of the cost of each product), and go from there. There is no such thing as “too many products” for a craft show – you can always keep the extra inventory boxed up out of sight, and then replenish your stock when items sell. And if you feel like you haven’t made enough products on the day of the show, you can always add decorative items or larger display pieces to your booth to take up more space on the day of the craft show. (More on that next time!)

Tip: Practice your booth set-up at home, to make sure you can fit everything in the space you’re going to have. That way you will also have an idea if your booth looks too crowded or too sparse, and you can adjust your inventory accordingly.

Step 2: Set your Prices

Speaking of profit – before you vend at your first craft fair, you’ve got to figure out your pricing. A general rule of thumb:

Materials (the supplies that went into making your thing)

+ Labor (paying yourself an hourly wage)

+ Overhead (other supplies and expenses you have to pay for in order to make your thing)

= Cost.

If you sell your item for cost, then you’re not making any profit. So add to that number an amount that makes you feel comfortable – that amount is your profit. Some people will double their cost, or triple it. Others will add a standard amount; say $10 per item, as profit. It’s entirely up to you!

It’s okay to add a different profit margin to each type of product you sell, too – assign a higher profit to items that take more time or are more complicated, and a lower profit to items that are easy and fast.

Here are some examples:

Calculating the cost of a handmade item. Craft SHow Success. The Sewing Loft

If you really have NO idea where to start, then do a basic Internet search for similar handmade items and set your pricing somewhere in the range of what you find that makes you feel confident and happy. The point is to sell the items and make money, not just get back the cost of what you put into them. And beyond that, just set a price that you feel is valuable for the product you’re making, and go for it!

Hang tight for the next post, where we’ll cover how to set up your booth.


Want More Craft Show Inventory Tips?

Grab my Craft Show Success 30 page ebook with over 120 actionable tips to help you prepare, sell and make money at craft shows. It includes the world of both Juried and Non-Juried shows, the application process and even special downloadable templates.

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  1. Jodi Wolff says:

    Heather, Great article. I would also suggest to not give up. Sometimes the Craft Fair Venue is just not right for the product or price that you are selling your items for. Most recently I was doing a craft fair and there was a vendor who had done Beautiful handcrafted wood items such as tables, chairs and boxes. The fair was at a local school and his product was not selling and when I pointed out to him that his prices mark was suited for a higher end craft fair and why he understood and agreed. Once or twice I myself have tried a new craft fair venue to find out it is just not the right space for me. I would also suggest trying different times of the year. Some folks do better during the spring while others do better in the winter. It is fining that niche that works for you.

    Would love to see a blog about Craft fair displays and where others find inspiration for displays.

    • That is an awesome point Jodi! It is very discouraging if the venue is not the right fit for a crafter and everyone should keep in mind their target audience. Stay tuned…. more is on the way!

  2. Michele @ Undiscovered Optimist says:

    This series is perfect and so timely for me as I am thinking about my first craft fair in the spring! Thank you!

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